We Bet We Know What Your Kid’s Halloween Costume Is This Year

Remember that year when 50 different Elsas came knocking at your door on Halloween? While Frozen fever has (finally) died down a little over the last few years, there’s inevitably one Halloween costume each year that you will spot on every street and school yard. This year’s most popular Halloween costume is one you probably saw on your computer and TV screens all summer long.

Google’s Frightgeist features the most popular Halloween costumes for 2018 by compiling data on related searches. The tool ranks Fortnite-themed costumes at the top of the list for this year. The video game—which hit peak popularity this past summer—might just inspire your older kids to want to dress up this year.


Besides Fortnite, other popular Halloween costumes for this year include Spider-Man, which took second place, Harley Quinn, superhero, Wonder Woman and The Incredibles. Some costumes never go out of style, however, and several classics are also trending for this year including unicorn and dinosaur, which grabbed third and fourth place, as well as princess, witch, pirate and clown.

If you’re still having trouble deciding what to dress up as, you can also use Google’s Frightgeist tool to conjure up costume ideas based on several factors including spookiness, uniqueness and modern versus classic themes.

—Shahrzad Warkentin

Featured photo: Rawpixel



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