You Guys—Target Totally Has a Secret App

Have you heard of Studio Connect? If you’re not a bullseye super-fan, then you might not be privy to Target’s secret app that allows customers collaborate with the company’s designers. *record scratch* I know, right?!

Launched in 2016, Studio Connect is an uber-secret app that resembles Instagram. Instead of scrolling through your friends’ pics however, app users are treated to a colorful feed of Target products.


Videos From Tinybeans


“Studio Connect enables our designers to interact with guests at any point while developing products ,encouraging conversations and adding a level of flexibility to the formal feedback process.” Julie Guggemos, Target’s senior vice president of product design and development told Fast Company.

The app is used by designers to gain customer insight and feedback on products in development rather than after they’ve already hit store shelves and it’s too late to make changes. For example: in the case of Target’s popular Cat & Jack kids line, designers asked kids to submit their own designs for clothes—some of which eventually made it into stores.

Best Friends Love GIF by Target - Find & Share on GIPHY

So how does a loyal Target devotee get their hands on this super-secret app? Only a very lucky select few are invited to use the app, with only around 600 members currently. Customers are invited to join through online research and receipt polls. So yes—it actually pays to take those surveys!

While app users are not compensated for providing their feedback through the app, they do receive points toward discounts and gift cards. The best perk, however, is getting a sneak peek at what’s to come and helping to influence the direction of Target’s offerings.

—Shahrzad Warkentin

Photo: rawpixel via Pexels

RELATED STORIES:

How to Get the New Harry Potter LEGO Sets Before Anyone Else (Thanks, Target!)

Target’s New Made By Design Line Will Be Mostly Under $30

Target Expands Delivery Services & Your Target Run Could Be a Thing of the Past

Welcome to our Tinybeans family!
Be sure to check your email for new activities, recipes and parenting hacks – and to see if you’ve won!

 

 

 

 

 

 

FALL FOR TINYBEANS!

Enter to Win a $250 Gift Card!

Enter your email and zip code below for a chance to win a Mastercard Gift Card. We’ll pick one winner per month through March 31, 2023 – 12 lucky winners in all!

I agree to the official rules and to receive email communications from Tinybeans. By providing my email address, I agree to the Privacy Policy and Terms of Service.